This product should be handled with care. To maintain the shape use a shoehorn and alternate shoes daily. Exposure to the elements will alter the upper and sole, however this is normal and what makes your Loro Piana shoes distinctive. To clean the suede upper gently brush along the nap direction with a sponge, soft bristle shoe brush or a cloth designed for cleaning suede. Wipe the soles clean with a damp pale cloth. Avoid using soap or chemical cleaning products on any part of your shoes. Do not machine wash. To store, insert shoe trees or stuff with paper and place in separate cotton pouches.