Resort 2025 pop-ups

From Forte dei Marmi’s Il Fioraio to other renowned shore destinations, the Maison has curated a lineup of dedicated Resort 2025 pop-ups that capture the essence of the holiday spirit. Sun-drenched seaside vignettes, evocatively printed onto slide films, transport visitors into a summer state of mind, where lifelong memories are forged. Woven natural materials, clay finishes, and colour-block elements cast a fresh and harmonious visual backdrop while remaining truthful to the House’s timeless resort codes.

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Sensorial ceramics exclusive to Il Fioraio

Loro Piana’s pop-up in Forte dei Marmi’s Il Fioraio is home to the Resort 2025 Collection and a curation of ceramics crafted by French artist Karim Rahman. The pieces recall the signature sensoriality and effortless drape of the House’s fine cashmeres and wools. Each creation is meticulously hand-sculpted to balance sophistication, function, and savoir-faire.

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